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Case study 04 · 2016—2018

Connecting and refocusing the R&D digital roadmap

Mapped Idea to Market as a connected business capability, launched strategic programmes and refocused a struggling PLM programme on business and user priorities.

Oneconnected roadmap

The challenge

Important R&D systems were often discussed as separate tools, while an ambitious PLM programme needed to move from corporate aspiration towards the priorities that mattered most to the business and its users.

What changed

  1. Mapped Idea to Market business capability across science and technology platforms, PLM, legal text, formulation optimisation, portfolio management, claims and artwork development.
  2. Connected business priorities, investment choices and technology sequencing.
  3. Launched strategic programmes including automated legal-text generation.
  4. Turned around a struggling PLM programme by simplifying requirements and focusing delivery on key business and user priorities.
  5. Partnered across R&D and technology teams to turn roadmap themes into active capability work.
Scale

A long-term roadmap spanning the information and decisions needed to move products from idea to market.

Result

A joined-up direction that made individual system decisions easier to understand and prioritise, while converting key roadmap themes into practical delivery.

What it enabled

A durable capability view that continues to inform transformation choices.

Next case study · 05Making shared services repeatable